Incorporating a newly developed tone of voice and branding guidelines, I wrote and edited the website copy for Rosewood Hotels’ newest property, Rosewood Amsterdam, an architectural tour de force that restores the Dutch capital’s former Palace of Justice and transforms it into a Piet Boon-designed hospitality haven.
For the Belgian tableware and lifestyle brand Serax, I interviewed Yotam Ottolenghi and Ivo Bisignano about their second collaborative collection of imaginative vases. This Q&A-style feature is used for press outreach.
Branding agency Base Design enlisted me to work on the copy related to the rebrand of Irish family-run furniture brand Orior. Together with Base Design and Orior’s creative director, I created the brand voice, website copy, product names and copy, and wrote the printed catalogue.
For Copenhagen-based design firm Suite 07, I wrote the website copy relating to the interior design company’s philosophy.